# Content Trends for 2022 and Beyond

Celebrity video, 3D animations, and bite-sized videos are all the buzz in 2022. Find out what content trends you should be keeping an eye open for this year.

October 11, 2024

New content trends emerge almost every day. Audiences are hooked to TikTok and Instagram Reels by day, while they cling to Netflix by night. To ensure that your content doesn’t get lost in the shuffle, we’ve compiled a list of trends that could help your efforts stay relevant in the growing generation of streaming addicts.

**Get in the know with our list of content trends for 2022 and beyond.**

**Bite-Sized videos are here to stay**

TikTok has taken social media by storm, and the bite-sized videos that populate its platform aren’t going away anytime soon. In fact, other established social media giants such as Meta and YouTube are responding in kind with Facebook Reels and YouTube Shorts respectively. Short videos can play host to a plethora of content styles and provide an amazing outlet for repurposing content. You can cater to audiences who prefer short videos using [Aquifer’s all-in-one platform](/content/product/index.html). Streamline content for your audience with snackable videos that even the busiest of viewers can sneak into their day.

**Video Tutorials**

Many millennials and members of younger generations have already learned how to create, fix, perform, play, communicate and more from watching instructive online videos. Many people strongly prefer [watching a tutorial on YouTube versus reading a product’s instructions](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-tutorial-video-statistics/). Video tutorials are convenient for many due to the speed that they can be watched. And the tendency for people to learn via video makes sense: it’s natural for us to learn through watching and listening to others.

**Authenticity**

The rise of influencers from a span of niches across social media has proven that audiences enjoy a diverse set of qualities unique to the influencers they follow. These qualities are demonstrated through the unique personalities behind the content. Audiences connect well with authentic content on an emotional level. And there’s value in drawing an emotional connection: [research finds](https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html) that customers who are emotionally invested have a significantly higher lifetime value for businesses and stay customers for longer. So let your authentic self shine through.

**Animation**

Animation is one of the most popular forms of content. Numerous shows, clips, and ads appear on streaming services and social media. Audiences find animated content quite entertaining, and it’s little wonder why: expressive characters, vibrant color palettes, and captivating motion are all mainstays of animation that invite hungry eyes. If you’d like to maintain the attention of your viewers, then look to animation as your answer. You can learn more in our editorial on why [animated video is so popular](/content/post/why-is-animated-video-popular/index.html).

**Metaverse Style Media**

While still in its early stages, metaverse style media in the form of virtual reality (VR) and augmented reality (AR) content was experienced by an [estimated 85 million users](https://influencermarketinghub.com/metaverse-marketing/) in 2021. VR and AR brings immersion to a whole new level with content seeming to be literally in front of the viewer’s space. As the development of VR and AR continues, innovation is made possible. You can already employ this sort of innovation and bring your characters to life with [AquiferAR](/content/post/bring-your-brand-mascots-to-the-real-world-with-aquifer-ar/index.html).

**Brands will hire celebrities for video**

With sites like Cameo, people can select from a wide range of celebrities including actors, musicians, athletes and other personalities to record personalized video messages. Now, just about anyone can spend a few hundred bucks to get their favorite actor from The Office to make a video for their brand. Most recently, Aquifer partnered with Guru Studio to bring Cameo its first [3D animated celebrity](/content/post/aquifer-brings-the-first-3d-animated-celebrity-to-cameo-with-true/index.html).

**Take Advantage of 2022’s Trends Today!**

The content trends of today and tomorrow reflect a greater orientation toward what audiences are wanting from creators. Opportunities abound for you to engage viewers with these trends. Consider Aquifer’s platform for creating the content that will connect with your audience.